Watch your email list
ROI SKYROCKET
with my
5R VIP Day
You know you need to clean your list, but the idea of losing subscribers you’ve paid for and worked so hard to attract is gut wrenching.
Which makes total sense. No one wants to throw their money away!
But… isn’t it true that without an ENGAGED list, you’re also throwing money away?
And MORE money than whatever you’ve spent to acquire the subscribers you have.
How do you know if your list is engaged?
Email engagement rate is the measure of how well an email marketing campaign is performing based on the number of people who open, click, and interact with emails
in regard to the number of emails sent.
Have you tried improving your list engagement by…
Running a re-engagement campaign?
Acquiring NEW subscribers (which is 10x more expensive)?
Trying new or different promotion styles?
Thinking about switching CRM’s (which is costly and time intensive)
Changing up the look and feel of the emails (branding, font style, keywords, images, and GIFs)?
Hiring a new Keap whiz?
And if none of the above hasn’t worked (or worked only marginally)
Let’s do some simple math…
Using our handy dandy calculator, do a quick calculation of the revenue you could have generated from you last launch with a clean list.
OUCH.
In fact, if you’re here right now, it’s highly likely that you’ve already tried to fix your list problem…
What I do for my clients is a combination of 5 steps.
I call them the 5 R’s:
What I’ve found is most business owners only focus on ONE of the R’s. And usually that is the “re-engage” piece.
They put all their effort into creating a campaign to re-engage their list – and yet the re-engagement campaign does not solve the issue of spam traps, hard and soft bounces, and bad email addresses which all hurt your deliverability with the BIG 3 (Gmail, Yahoo, Outlook) more.
However, what I’ve found is that when you add in the other “R’s” you start to see real shifts.
What I do for my clients is a combination of 5 steps.
I call them the 5 R’s:
What I’ve found is most business owners only focus on ONE of the R’s. And usually that is the “re-engage” piece.
They put all their effort into creating a campaign to re-engage their list – and yet the re-engagement campaign does not solve the issue of spam traps, hard and soft bounces, and bad email addresses which all hurt your deliverability with the BIG 3 (Gmail, Yahoo, Outlook) more.
However, what I’ve found is that when you add in the other “R’s” you start to see real shifts.
What I do for my clients is a combination of 5 steps.
I call them the 5 R’s:
What I’ve found is most business owners only focus on ONE of the R’s. And usually that is the “re-engage” piece.
They put all their effort into creating a campaign to re-engage their list – and yet the re-engagement campaign does not solve the issue of spam traps, hard and soft bounces, and bad email addresses which all hurt your deliverability with the BIG 3 (Gmail, Yahoo, Outlook) more.
However, what I’ve found is that when you add in the other “R’s” you start to see real shifts.
What I do for my clients is a combination of 5 steps.
I call them the 5 R’s:
What I’ve found is most business owners only focus on ONE of the R’s. And usually that is the “re-engage” piece.
They put all their effort into creating a campaign to re-engage their list – and yet the re-engagement campaign does not solve the issue of spam traps, hard and soft bounces, and bad email addresses which all hurt your deliverability with the BIG 3 (Gmail, Yahoo, Outlook) more.
However, what I’ve found is that when you add in the other “R’s” you start to see real shifts.
”Once we hired Monique and started implementing the 5Rs, our open rates and deliverability shot up dramatically. And as a result our sales increased as well.
ROBIN BENNETTCo-Founder, The Dog Gurus
Hi, I’m Mo. Email Strategist and self proclaimed email junkie.
I love helping my clients get more engagement with their email lists. I’ve discovered how to turn a dull, lifeless list into a mega source of buyers.
Whether you’re just starting your business or been in the game for years, there’s something you should know…
Over the past 10 years, I’ve had the great honor of helping scores of entrepreneurs just like you squeeze every bit of marketing automation from Keap. So it’s given me the chance to learn some BIG lessons.
What I’ve learned is this…
- An engaged list is a buying list. Most business owners don’t take the time to properly clean their list because they are too busy BUILDING their list. Until finally one day, they look up and realize their list of 10K+ is actually only a list of 2K or less.
- Proper list cleaning and reengagement are the KEYS to a buying list. And I want to help you get there. You paid a lot for those leads in ad spend, time writing emails and team costs.
Don’t let them die on the vine. Let me help you get your list re-engaged and see your ROI soar.
With great love,
If you desire any of the following…
Engaged email list
Increased email deliverability
A buying list
Larger ROI from your existing list
Open rates that will blow your mind
…it would be my great joy to support you.
If you desire
any of the following…
Engaged email list
Increased email deliverability
A buying list
Larger ROI from your existing list
Open rates that will blow your mind
…it would be my great joy to support you.
Do the Math
Another client didn’t realize that she was getting hundreds of spam trap emails every month which was hampering her ability to reach the good emails on her list.
Once we fixed the spam trap issues and implemented the 5Rs,
her open rates increased from 20% to 40%.
That is a 100% increase!
Here’s how the math works…
Real Client Example
A clean list is an engaged list…emails are getting delivered and opened by your readers.
Engaged readers means less spam traps for you.
Bottom line: A clean list is a money-making list.
And I’m here to help you make that happen…
5R List Hygiene VIP Day
The 5R List Hygiene VIP Day will increase deliverability and open rates.
By ensuring your emails are in compliance with the big three; Gmail, Outlook and Yahoo,
your emails will get delivered and opened thus increasing the ROI of your email marketing.
An engaged list is a buying list. Keeping unengaged and dirty emails on your list
is hampering you from getting in the inbox of those customers who want to hear and buy from you.
How We Clean Your List and Increase your ROI.
Our first step in getting you better email deliverability is making sure your email addresses inside Keap are set up properly. We will be checking/setting up your DKIM, SPF records and DMARC to ensure proper configuration within your ESP. This will correct infrastructure issues hindering your email deliverability.
Next, we will create a subscription center that allows your clients to segment the kinds of information they want from you. This will be done through creating a page in Keap where contacts can go to tell us what information they want from you. We will create a thank you page that will either thank them for letting us know their preferences and/or promote a product or service you offer. Never waste an opportunity to talk to your customers.
Time needed from you: 1 hour – Access to CRM, website and web hosting provider. 1 hour call with Monique to walk her through your CRM, tags, saved searches, email templates being used, etc. We will talk through content for the subscription page and thank you page. Don’t worry. We have templates for all of this 🙂
Then, we will create email templates to be used in all re-engagement emails that will give us the best shot at landing in the inbox.
We will create a re-engagement campaign to those on your list who have not engaged with your emails in 30, 60, and 90 days.
Our focus will be to get them re-engage with your content so we can move them to engaged. The campaign will be created for you. We will use the emails you provide based on our templates (see #1). Once we have your input/approval on the re engagement emails, we will send them to your list of unengaged contacts.
Once the contacts are done running through the campaign, about 20 days in, we will move to the third step in the process…
We will opt out or delete (your choice) those emails that are spam traps, bad email address, invalid emails, provided feedback, dormant accounts, bots and those who did not reengage with your content. You will still have these contacts on your list. You will simply not be able to send to them UNLESS they opt in again in the future.
Time from you: 0 hours
Using a service called Klean 13*, we will create a campaign that will keep your list clean. Every new contact will go through this campaign. Their email will be checked to see if it is a valid email thus keeping your list clean. This does not keep the contact engaged.
Time from you: 0 hours
Using a service called Deliverability Defender, contacts who become unengaged at the 30, 60 or 90 day mark will automatically go into the re-engagement campaign to get them to re-engage with your content and thus keeping them as an engaged or unengaged contact on your list.
Time from you: 0 hours
Wrap Up Call:
At the end of the 30 days we will have one last wrap call to go over the stats from the previous month, ensure you or a member of your team knows everything we have done and how to repeat the procedure going forward, walk through the system we created for your Keap program.
Time from you: 2, one hour calls
*Add Ons – Klean 13 Price is based on number of emails. This is an optional service that will automate keeping your list clean from spam bots and bad emails. You will be responsible for purchasing this service should you choose.
How We Clean
Your List and
Increase your ROI.
Our first step in getting you better email deliverability is making sure your email addresses inside Keap by Infusionsoft are set up properly. We will be checking/setting up your DKIM, SPF records and DMARC to ensure proper configuration within your ESP. This will correct infrastructure issues hindering your email deliverability.
Next, we will create a subscription center that allows your clients to segment the kinds of information they want from you. This will be done through creating a page either on your website or in Keap where contacts can go to tell us what information they want from you. We will create a thank you page that will either thank them for letting us know their preferences and/or promote a product or service you offer. Never waste an opportunity to talk to your customers.
Time needed from you: 1 hour – Access to CRM, website and web hosting provider. 1 hour call with Monique to walk her through your CRM, tags, saved searches, email templates being used, etc. We will talk through content for the subscription page and thank you page. Don’t worry. We have templates for all of this 🙂
Then, we will create email templates to be used in all re-engagement emails that will give us the best shot at landing in the inbox.
We will create a re-engagement campaign to those on your list who have not engaged with your emails in 30, 60, and 90 days.
Our focus will be to get them re-engage with your content so we can move them to engaged. The campaign will be created for you. We will use the emails you provide based on our templates (see #1). Once we have your input/approval on the re engagement emails, we will send them to your list of unengaged contacts.
Once the contacts are done running through the campaign, about 20 days in, we will move to the third step in the process…
We will opt out or delete (your choice) those emails that are spam traps, bad email address, invalid emails, provided feedback, dormant accounts, bots and those who did not reengage with your content. You will still have these contacts on your list. You will simply not be able to send to them UNLESS they opt in again in the future.
Time from you: 0 hours
Using a service called Klean 13*, we will create a campaign that will keep your list clean. Every new contact will go through this campaign. Their email will be checked to see if it is a valid email thus keeping your list clean. This does not keep the contact engaged.
Time from you: 0 hours
Using a service called Deliverability Defender, contacts who become unengaged at the 30, 60 or 90 day mark will automatically go into the re-engagement campaign to get them to re-engage with your content and thus keeping them as an engaged or unengaged contact on your list.
Time from you: 0 hours
Wrap Up Call:
At the end of the 30 days we will have one last wrap call to go over the stats from the previous month, ensure you or a member of your team knows everything we have done and how to repeat the procedure going forward, walk through the system we created for your Keap program.
Time from you: 2, one hour calls
*Add Ons – Klean 13 Price is based on number of emails. This is an optional service that will automate keeping your list clean from spam bots and bad emails. You will be responsible for purchasing this service should you choose.
How We Clean
Your List and
Increase your ROI.
Our first step in getting you better email deliverability is making sure your email addresses inside Keap by Infusionsoft are set up properly. We will be checking/setting up your DKIM, SPF records and DMARC to ensure proper configuration within your ESP. This will correct infrastructure issues hindering your email deliverability.
Next, we will create a subscription center that allows your clients to segment the kinds of information they want from you. This will be done through creating a page either on your website or in Keap where contacts can go to tell us what information they want from you. We will create a thank you page that will either thank them for letting us know their preferences and/or promote a product or service you offer. Never waste an opportunity to talk to your customers.
Time needed from you: 1 hour – Access to CRM, website and web hosting provider. 1 hour call with Monique to walk her through your CRM, tags, saved searches, email templates being used, etc. We will talk through content for the subscription page and thank you page. Don’t worry. We have templates for all of this 🙂
Then, we will create email templates to be used in all re-engagement emails that will give us the best shot at landing in the inbox.
We will create a re-engagement campaign to those on your list who have not engaged with your emails in 30, 60, and 90 days.
Our focus will be to get them re-engage with your content so we can move them to engaged. The campaign will be created for you. We will use the emails you provide based on our templates (see #1). Once we have your input/approval on the re engagement emails, we will send them to your list of unengaged contacts.
Once the contacts are done running through the campaign, about 20 days in, we will move to the third step in the process…
We will opt out or delete (your choice) those emails that are spam traps, bad email address, invalid emails, provided feedback, dormant accounts, bots and those who did not reengage with your content. You will still have these contacts on your list. You will simply not be able to send to them UNLESS they opt in again in the future.
Time from you: 0 hours
Using a service called Klean 13*, we will create a campaign that will keep your list clean. Every new contact will go through this campaign. Their email will be checked to see if it is a valid email thus keeping your list clean. This does not keep the contact engaged.
Time from you: 0 hours
Using a service called Deliverability Defender, contacts who become unengaged at the 30, 60 or 90 day mark will automatically go into the re-engagement campaign to get them to re-engage with your content and thus keeping them as an engaged or unengaged contact on your list.
Time from you: 0 hours
Wrap Up Call:
At the end of the 30 days we will have one last wrap call to go over the stats from the previous month, ensure you or a member of your team knows everything we have done and how to repeat the procedure going forward, walk through the system we created for your Keap program.
Time from you: 2, one hour calls
*Add Ons – Klean 13 Price is based on number of emails. This is an optional service that will automate keeping your list clean from spam bots and bad emails. You will be responsible for purchasing this service should you choose.
”I thought I needed a really big list to succeed in online marketing. When Monique implemented the 5Rs in my Keap app, I realized that sending emails to a smaller yet super engaged segment was more effective than sending to a large list with little engagement. Our open rate is consistently at 30 - 40% on every email we send.
JOHN STOKERCEO, DialogueWORKS
Join 5R List Hygiene VIP Day Today!
Re-engagement Campaign built for you.
Email templates to re-engage your list — (I only need 2 hours of your time for this).
Klean 13 campaign built to keep your list clean from spam traps and bots. This will run in the background and keep your list clean.
System based on your specific Keap account to run re-engagement campaigns in the future or on auto-pilot.
5R Deliverability Checklist for every email you send to ensure deliverability and opens.
Subscription center built so contacts can be offered preferences of email frequency and content.
30 days of unlimited Slack support and 2 Zoom calls with Monique.
Saved searches set up so you can email to your clean list easily.
Run your list through Deliverability Defender to tag unengaged contacts so they go into the re-engagement campaign…and so much more.
Initial report of the health status of your list. After we have done our magic, you will receive a follow-up report 30 days later so you can see the improvements to your list.
Get started by booking your call with Monique
Still wondering if the 5R List Hygiene VIP Day is For You?
What makes the 5R List Hygiene VIP Day different?
5R List Hygiene VIP Day is the first re-engagement and list cleaning service to walk your or a member of your team through the exact steps to keep your list clean month in and month out.
You will receive a written system based on your specific Keap account so all members of your team
will understand list clean up, creating saved searches for cleaned lists, how the re-engagement campaign works
and how to make changes and much more.
What makes the 5R List Hygiene Package different?
5R List Hygiene Package is the first re-engagement and list cleaning service to walk your or a member of your team through the exact steps to keep your list clean month in and month out.
You will receive a written system based on your specific Keap account
so all members of your team will understand list clean up, creating saved searches for cleaned lists, how the re-engagement campaign works and how to make changes and much more.
Join 5R List Hygiene VIP Day Today!
Re-engagement Campaign built for you.
Email templates to re-engage your list — (I only need 2 hours of your time for this).
Klean 13 campaign built to keep your list clean from spam traps and bots. This will run in the background and keep your list clean.
System based on your specific Keap account to run re-engagement campaigns in the future or on auto-pilot.
5R Deliverability Checklist for every email you send to ensure deliverability and opens.
Subscription center built so contacts can be offered preferences of email frequency and content.
30 days of unlimited Slack support and 2 Zoom calls with Monique.
Saved searches set up so you can email to your clean list easily.
Run your list through Deliverability Defender to tag unengaged contacts so they go into the re-engagement campaign…and so much more.
Initial report of the health status of your list. After we have done our magic, you will receive a follow-up report 30 days later so you can see the improvements to your list.
Limited spaces – only 2 a month.
Frequently Asked Questions
This all sounds great. How much time is expected of me in order for this to work?
I love this question. I do 95% of the work for this 30 day package. During the 30 day period, I will need 4 hours of your time. Most of those hours are spent ensuring that the content is in your voice. You will have a 60 minute call with me in the beginning and a one hour wrap up call at the end of the 30 days.
Who is this for?
This is for anyone who uses Keap as their CRM and has a list of over 2000 contacts. This is for busy entrepreneurs who understand the value of a clean email list.
When is the best time to clean my list for better engagement?
At least 3 weeks before you launch, you should run a re engagement campaign to your list of people who have been unengaged over 31 days. It will ensure that the list you are sending to during the launch is an engaged list of buyers. More opens = more sales. We take on 2 VIP clients a month. We strongly encourage you to book a call with us well in advance of your next launch.
What is the investment?
The 5R List Hygiene VIP Day is an investment of $3000. $1500 upon signed agreement and the remainder is due 3 days before our Deep Dive Call. Once this is setup, your re-engagement campaign will continue to work in the background of your app as well as keep your list clean. The only thing you may want to change from time to time are the re-engagement emails.
Do you take payment installments?
Unfortunately, not at this time. 50% upon signed agreement and remaining balance is due 3 days before Deep Dive Call.
Will it work for me if I have a small list?
Great question, I recommend this product for people with lists of 2000+. All lists need to be cleaned regularly.
Will you work with my team to show them how to do this?
Absolutely! I will set up the necessary campaigns and emails. I will leave you with video instructions should the team need to change anything I have set up. I’m also happy to work with the team member that manages Keap. If you don’t have a qualified team member to keep the list clean, I also offer ongoing list hygiene packages. So your list stays strong throughout the year.
Can I get a refund?
No not at this time, so please make an informed decision. Ask any questions to mo [at] moniquecunningham.com before purchasing.
Will I need to invest in anything else like tech?
Great question! In order to automate your list staying clean, we prefer to use a program called Klean 13. It runs in the background of your Keap app to filter and tag invalid emails, spam traps, type domains, and bots. We highly recommend using this to automate the hygiene of your list. Please see the above chart for pricing based on your list size. We will set it up for you inside your app. You will be responsible for the monthly fee.
Can an existing team member do this for me?
My experience has been that most team members who say they “know” Keap, only know the basics. Not all the intricacies like a 10+ year veteran like me does. Besides, if they did know how to clean your list, why haven’t they done it? We can get this knocked out for you in a day with only 4 hours of work from you. Ready to get started?